CJRW endows Tyson Memorial Scholarship

Dec. 13, 2011
Contact Information:

Danielle Strickland, Director of Development Communications, University Relations
479-575-7346, strick@uark.edu

FAYETTEVILLE, Ark. -- Cranford Johnson Robinson Woods, an independent full-service communications agency, created a $25,000 endowed scholarship to honor the late Don Tyson. The Don Tyson Endowed Scholarship for Agricultural, Food and Life Sciences Studies will be distributed through the Springdale Public Schools Education Foundation and will go to a graduating Springdale senior who plans to attend the Dale Bumpers College of Agricultural, Food and Life Sciences at the University of Arkansas.

Leaders from CJRW and Tyson attended a check presentation at Pratt Place Inn prior to a celebration of the agency’s 50th year in business. The event also marked the 25th anniversary of CJRW’s partnership with Tyson Foods Inc.

"A partnership of this length is extremely rare in the consumer products industry," said Scott Caldwell, vice president for marketing services, "and we’re grateful for the opportunity to honor the late Don Tyson with this endowed scholarship."

CJRW’s Northwest Arkansas office, located in Springdale, employs a quarter of the company's nearly 100 professionals and seeks to continue the legacy started by its founders decades ago.

The agency was established by Wayne Cranford and Jim Johnson in Little Rock in 1961 and quickly became the state's largest agency. In 1984, Ron Robinson's name was added to the door, and in 1990, Cranford Johnson Robinson Associates merged with the Woods Brothers Agency, the region’s largest tourism and hospitality agency led by Shelby and Wayne Woods. The merger created Cranford Johnson Robinson Woods. In 1998, CJRW acquired Blackwood Martin and Associates and established a lasting presence in Northwest Arkansas.