Apparel Studies students win fashion merchandising awardsApril 25, 2011
Howell Medders, Division of Agriculture Communications
FAYETTEVILLE, Ark. — Three University of Arkansas students won awards at the Fashion Group International Career Day competition in Dallas April 1. Fashion Group International is a professional organization for fashion and design.
Nineteen U of A students majoring in apparel studies in the School of Human Environmental Sciences, which is part of Dale Bumpers College of Agricultural, Food and Life Sciences, were among 450 entries from 42 campuses in the competition.
Ashley Taylor, the daughter of Carl and Anita Sweigart of Prairie Grove, placed second out of 49 students in the Cotton, Wool and Mohair Trend Board category. Each trend board had a theme and examples of apparel products promoting one of the three types of fiber. Ashley and her husband, David Taylor, live in Prairie Grove.
Lauren Koenigsman, the daughter of Jeffrey and Maureen Koenigsman of Allen, Texas, placed third in the trend board competition.
Jeremy Lutat, the son of Susan and Geof Schroeder of Springdale, placed third out of 33 students in the DAVACO Excellence in Merchandising contest. Entries included a merchandising concept board and a written report on a local marketing strategy for the Havaianas footwear company, which is a partner of DAVACO Retail Services.
The winners received scholarships and merchandise from sponsoring companies.
Kathy Smith, assistant professor of apparel studies, said the competition, which was a component of the senior capstone merchandising class, provides practical experience in developing brand awareness in an in-store environment.